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“E-shopping and SEO”
“E-shopping and SEO” is an analysis concerning the behavior of the main fashion e-commerce websites on the search engines.
This White Paper evaluates a dozen among the best online retailers of clothing and accessories, from both a structural and a strategic point of view.
The websites we chose to analyze are: Amazon, Zalando, Yoox, Asos, Zara, Spartoo, OVS, H&M, Guess, Desigual and Pimkie.
We started from a simple question: how fashion e-commerce behave from an SEO viewpoint?
We highlighted lots of interesting details for marketers: if you don’t take advantage of your whole potentialities online, focusing completely only on general brand awareness, you’ll perform less. A good SEO strategy can bring notable competitive advantages on the market.
Some parameters we took into consideration:
- Visibility index;
- Performances and speed, both Desktop and Mobile;
- General website configuration;
- Information architecture;
- On-site SEO;
- Off-site SEO;
- Ranking of the most relevant keywords.
The White Paper will be sent by email to all the users registered to this landing page.
This study was realized in partnership with Elis Corporate School, business school in Rome.
"E-shopping and SEO" – How the main fashion e-commerce websites behave on search engines"