Within the SEM, we find Search Engine Advertising: the planning of sponsored ads on search engines. The objective is to intercept users when they are looking for a product or a service through an online search. In this sense, curating the choice of the keywords is fundamental to intercept potential clients with a high propensity to conversion. SEA is based on a Pay Per Click method of payment, which means paying only for the actual clicks on the ad.
Thanks to our SEA strategy, Trony has obtained significant results in only 8 months: +276% of sales, +359% of total revenue and a decrease of -72% in CPA. Additionally, we also work on the connection between online and offline with about 40 thousand visits in-store, 2 thousand calls in-store and over 3 thousand additional interactions through Google map.
How Pro Web Consulting develops online advertisement strategies
Pro Web Consulting has a 360° SEA approach, beyond Google AdWords and operating also on the display network and social platforms. An in-depth analysis of the client, which we turn into an active presence and a leading role, is the first step to choose the most appropriate type of campaign. We carry out a surgical work on keywords, aiming to quality, which means higher rates of conversion.
Our specialty? The development of an automated tool carried out by our R&D department technicians which can create, monitor, and optimize efficient campaigns based on the objectives, a market target profile, and available budget.
Search Engine Advertising and Search Engine Optimization complementarity
Are SEO and SEA aut-aut or complementary activities? We think that they are perfectly synergistic: a good plan of reinforcement of the online visibility has to include both activities.
In fact, while SEO works on organic results operating on a long-term basis, SEA can be efficient right away with campaigns aimed at short term results, conveying seasonal offers and promotions. Additionally, it offers a strong brand protection activity in support of SEO, protecting the brand from potential “attacks” carried out by the competitors on branded keywords.