Investing in SEO means being found by users: being the answer to a question or need of your potential customers means significantly increasing your business.
Pro Web Consulting offers a strategic approach to SEO and places it at the beginning of the design process of any web property: today, SEO is an extremely complex and delicate activity. So, it is necessary to think using a strongly data-driven perspective and to put users at the center.
A deep knowledge of Clients, their services/products, their strategies and the market in which they operate are essential elements for any SEO project.
Each website is able to convert only a small percentage of visitors into customers, even with a good amount of traffic.
Conversion Rate Optimization is a scientific and data-driven discipline that aims to optimize the performance of a site for sale or for any other purpose, eliminating the obstacles that prevent an optimal customer journey.
Investing in CRO means increasing the efficiency of your digital budget: on average, the conversion results are tripled.
Data analysis is one of the main and most strategic elements in the digital transformation processes that are affecting companies in every sector: they are not only tools that drive change, but they determine size through precise and measurable KPIs.
To manage your data it is now essential to choose and configure correctly a Tag Manager and a platform such as Google Analytics or Adobe Analytics (Omniture), the most popular web analysis tools.
But collecting data is not enough: you have to know how to collect them, organize them into well-designed reports and only at this point, interpret them to fine-tune the strategy and tactics for your business.
64% of users rely on search engines when searching for information about a brand, product or service online.
That’s why a reputation crisis on search engines is much more serious and lasting than any other “traditional” communication channel, such as newspapers, TV and even social media. The information, articles and contents of negatives can stay on the first page for years, during Brand searches.
To intervene, a comprehensive situation analysis is needed, followed by SEO techniques to rank positive results higher up and by continuous monitoring of the situation.