14 December 2018

Medic Update diagnosis and prognosis: Pro Web Consulting research

We analyzed a large amount of data, comparing sites that lost traffic and sites that earned it after the August Medic Update and its aftershocks last month. Here are some evidences emerged!

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23 November 2018

SEO e CRO: partners in maximizing organic results and conversions

If you have always thought that these two activities can conflict, you are wrong: SEO and CRO are complementary, act on many common elements and have similar goals. Furthermore, both are strongly user-centric.

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16 November 2018

Conversion Rate Optimization: optimize your marketing budget

Conversion Rate Optimization: the new competitive advantage? Yes, according to the CRO team of Pro Web. In fact, doing CRO means optimizing our marketing budget, along with the conversion path of our users.

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19 October 2018

From search engine to response engine: Google changes approach

Content is king? No, answer is queen. We talked about contents and web users’ behaviours at Engage Conference 2018.

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12 September 2018

Vertical search engines: let’s talk about Vertical Search Optimization

We generally talk about SEO referring to Google but actually we have a wide range of vertical search engines we can optimize: let’s go a little more in-depth into vertical search optimization.

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05 September 2018

The Janet & Janet fashion brand confirms Pro Web Consulting as its digital consultants

We are proud to be the digital partner supporting the online presence of Janet & Janet, iconic fashion brand in the shoes industry.

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30 July 2018

Web Analytics: from data collection to Actionable Insights

Everyone talks about Web Analytics, but what are the phases of this process? How to collect and filter the “primordial broth” of data, turning them into actionable insights? Simone Petrucci explains it in this introduction to the subject.

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18 July 2018

Pro Web Consulting together with Sara Suisse Office Style: SEO strategy for B2B design

Pasquale Gangemi describes our new project for a Swiss excellence in the design industry: Sara Swiss Office Style.

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16 July 2018

Analysis of web server logs: tips and tricks

Analysis of web server logs: what is it and what benefits can it bring to your SEO strategy? Let’s talk about it with Paolo Amorosi, our SEO Coordinator.

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