13 June 2019

CRO Mindset: test every change and embrace the failure

Let us introduce you the CRO approach: a real“lifestyle” at the company level, which would be a good change of mindset to embrace.

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09 May 2019

ITP Update 2.1: Does Apple issue an anti-tracking update?

From March 2019 Apple has released a special update called ITP 2.1 for its Safari browser, both for the desktop and mobile version.

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06 May 2019

GrandVision Italy chooses Pro Web Consulting for SEO and content strategy

GrandVision Italy, the retailer specialized in the optics sector, chose Pro Web Consulting as its online visibility optimization partner.

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30 April 2019

Local SEO: boost your brand with the near me searches

How to give a positive boost to your local business? Local SEO is the answer.

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18 March 2019

Pro Web Consulting: Positive closing in 2018 and major projects for 2019. Celebrating 10 years of professional excellence

We reached the 2018 business objectives and we’re progressing in 2019 with greater challenges and new projects. Our company closed 2018 with growing revenue and EBITDA and we’re celebrating our 10th anniversary!

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12 March 2019

E-commerce. Would you like to increase your profit? Try with the CRO

Are you offering a wow-experience to your e-commerce visitors? Perhaps you are convinced… but listening to users may show the opposite.

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07 March 2019

Cognitive Bias and Conversion Rate Optimization: know the preconceptions of your users

What is cognitive bias? A prejudice of thinking: in psychology, it is a construct that is not necessarily logical, a subjective conclusion reached without logical connections of cause and effect.

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28 January 2019

Ariston Thermo Group chooses Pro Web Consulting for SEO and Web Analytics

Pro Web Consulting won the pitch launched by Ariston Thermo Group for the management of corporate activities related to Search Engine Optimization and Analytics.

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09 January 2019

Too many abandoned shopping carts? Here is why it happens and how to avoid it

Thanks to data analysis we can discover the user’s preferences: this allows reducing the rate of abandoned web cart, discover how to thanks to our CRO tips.

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