We analyzed a large amount of data, comparing sites that lost traffic and sites that earned it after the August Medic Update and its aftershocks last month. Here are some evidences emerged!

If you have always thought that these two activities can conflict, you are wrong: SEO and CRO are complementary, act on many common elements and have similar goals. Furthermore, both are strongly user-centric.

Conversion Rate Optimization: the new competitive advantage? Yes, according to the CRO team of Pro Web. In fact, doing CRO means optimizing our marketing budget, along with the conversion path of our users.

Content is king? No, answer is queen. We talked about contents and web users’ behaviours at Engage Conference 2018.

We generally talk about SEO referring to Google but actually we have a wide range of vertical search engines we can optimize: let’s go a little more in-depth into vertical search optimization.

We are proud to be the digital partner supporting the online presence of Janet & Janet, iconic fashion brand in the shoes industry.

Everyone talks about Web Analytics, but what are the phases of this process? How to collect and filter the “primordial broth” of data, turning them into actionable insights? Simone Petrucci explains it in this introduction to the subject.

Pasquale Gangemi describes our new project for a Swiss excellence in the design industry: Sara Swiss Office Style.

Analysis of web server logs: what is it and what benefits can it bring to your SEO strategy? Let’s talk about it with Paolo Amorosi, our SEO Coordinator.