Download Our White Paper “E-shopping and SEO”
“E-shopping and SEO” is an analysis concerning the behavior of the main fashion e-commerce websites on search engines.
This White Paper evaluates a dozen of the best online retailers for clothing and accessories, from both a structural and a strategic point of view.
The websites we chose to analyze are: Amazon, Zalando, Yoox, Asos, Zara, Spartoo, OVS, H&M, Guess, Desigual and Pimkie.
We started from a simple question: how does fashion e-commerce behave from an SEO viewpoint?
We highlighted lots of interesting details for marketers: if you don’t take advantage of your online potential, focusing only on general brand awareness, you will experience reduced performance. A good SEO strategy can bring notable competitive advantages.
Some parameters we took into consideration:
- Visibility index
- Performance and speed, both Desktop and Mobile
- General website configuration
- Information architecture
- On-site SEO
- Off-site SEO
- Ranking of the most relevant keywords
The white paper will be sent by email to all the registered users.
This study was realized in partnership with Elis Corporate School, business school in Rome.
How the main fashion e-commerce websites behave on search engines