Recovery of negative visibility trend
Place new relevant KWDs in the sector
Migliorare ranking KWD
Organic traffic +80%
New kwd positioned +8000
Kwd Ranking improved +2700
Yeppon is one of the largest e-commerce in Italy focused on electronics and DIY. In 2015, it was experiencing a 30% loss in visibility on search engines, due to a negative trend caused by an improvement of the competitors’ visibility.
Competitive sector: Yeppon is an e-commerce focused on electronics and DIY, presenting a wide range of products. It had to recover a negative trend of visibility, which impacted organic conversion and avoided competition between offline retailers and their online portals.
The SEO project started in April 2016, and thanks to a timely implementation by the Yeppon technical department, the site began to gain visibility very quickly.
The initial audit was followed by a timely and fast implementation, to make the site’s SEO architecture and its positioning for the most competitive keywords in the industry more productive.
In the first 6 months of activity, the trend has become very positive: + 80% of organic traffic, 8,000 new keywords have been positioned thanks to trust enhancement activities, and over 2,700 keywords have improved their positioning in SERP.
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