Mobile SEO: optimization for smartphones and tablets
Web traffic is increasingly moving from desktop to mobile phone: this means that a good search engine position is also fundamentally important for mobile phones too. In addition, it should not be taken for granted that a perfectly desktop-optimized website automatically also equates to perfect mobile phone optimization.
Why is it so important to have a mobile phone optimized website?
Mobile phone optimization is not a “vanity must-have” but a true business driver. Mobile navigation is rapidly expanding and real geo-localized need conversions are increasing. 90% of all mobile searches can be estimated to result in the purchase of a product or service.
Less is more when it comes to mobile On-Page optimization
Optimizing websites for mobile devices through Mobile SEO means paying attention to a number of details. Firstly, you need to make your website more appealing to your users by increasing page speed. And your design must be created ad hoc with vertical scroll and minimal architecture. You should also focus on local features if your business is locally-oriented.
It is important to work on conciseness from both UX and SEO points of view: short and friendly contents, specific mobile meta-tags, a minimal menu and good horizontal/vertical adaptation.